Artistic licence graphics ltd4/10/2024 ![]() Esber brought in a team of US executives, including Rich Buchanan (graphics), Gail Pomerantz (marketing), and Rich Sorkin (sound products, and later communications, OEM and business development). In 1993, the year after Creative's initial public offering, in 1992, former Ashton-Tate CEO Ed Esber joined Creative Labs as CEO to assemble a management team to support the company's rapid growth. The success of Sound Blaster helped grow Creative's revenue from US$5.4 million in 1989 to US$658 million in 1994. The success of this audio interface led to the development of the standalone Sound Blaster sound card, introduced at the 1989 COMDEX show just as the multimedia PC market, fueled by Intel's 386 CPU and Microsoft Windows 3.0, took off. in the United States' Silicon Valley and convinced software developers to support the sound card, renamed Game Blaster and marketed by RadioShack's Tandy division. Shifting focus from language to music, Creative developed the Creative Music System, a PC add-on card. With lack of demand for multilingual computers and few multimedia software applications available, the Cubic was a commercial failure. Later, Creative spent $500,000 developing the Cubic CT, an IBM-compatible PC adapted for the Chinese language and featuring multimedia features like enhanced color graphics and a built-in audio board capable of producing speech and melodies. Originally a computer repair shop in Pearl's Centre in Chinatown, the company eventually developed an add-on memory board for the Apple II computer. History 1981–1996 Ĭreative Technology was founded in 1981 by childhood friends and Ngee Ann Polytechnic schoolmates Sim Wong Hoo and Ng Kai Wa. It has been listed on the Singapore Exchange (SGX) since 1994. The company also has overseas offices in Shanghai, Tokyo, Dublin and the Silicon Valley. It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia and personal digital entertainment products. Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational technology company.
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